Wednesday, November 11, 2009


Yesterday, i was browsing myspace and I saw an ad for the new Lexus car. beautiful ad. Sorry, I couldn't save it because it was a flash.

The tagline was "A luxury that's more than a luxury".

Don't really like that one much. It doesn't say much about the product. It makes it sound WAY to fancy. Like, you can't own this unless you're raking in six digit figures. Their target audience is the upper class, rich people. But there is Bill Gates rich and then there's just upper middle class and upper class rich. The tagline sounds like they're targeting Bill Gates. MORE then luxury? Damn. FAAAA-NCYYYY!
Here's a better one:

"It's more than luxury. It's Lexus."

that tells you that a Lexus is more, and better than just luxury. But it also tells you that you don't need to be Bill Gates to afford one. Because come on..everyone knows a Lexus doesn't cost $200,000. But it is a great luxury car. Cheers!!!

Thursday, November 5, 2009

Campaign Ideas

Here are some campaign ideas I have for companies!!
They're all 30-60 second TV sports.

****Carl's Jr****

Camera shows a man, about 30 years old, in jeans and a tee shirt sitting at a table.
Announcer: Hey
Ben: Huh?
A: I bet you're hungry.
B: Yes. I been working all day.
A: But you want a meal fit for a man. No puny little Big Mac with its' tiny little meat patties and three slices of bread. Who wants to eat bread when you can have meat? You want a burger with two thick meat beef patties, two slices of cheese, and a special sauce.
B: (shouts) YES!
A: you want the new Big Carl sandwich from Carl's Jr.
(sandwich appears in front of Ben, close up on the sandwich, then Ben grabs it)

(Camera shows a high school hallway, kids standing, talking, laughing)
A geeky looking girl, in a knee length skirt, knee socks, and a sweater vest is walking towards an athletic-looking football player, who's wearing his uniform.
Girl: (walks up to him, and then reaches into her bag, pulls out two cans of Coke, and hands one to the football player.)
Camera shows the geeky girl and the football player walking down the hall, holding hands, drinking Coke. Coke theme plays.


Showing 10-12 individial people, all saying what kind of car they want.
Like so:
I want a....
....with less than 30,000 miles
....with heated seats
....under $15,000...
And I found it (repeat 10x)
On (repeat 10x)

***BlackBerry Phone****

Camera shows a man running frantically out of his house, looking at his Blackberry. (Close up of BB screen, message reads, "pick kids up" )He jumps into his car, seconds later, his three kids pile in. He drops each kid off at a different after school activity, then checks his BB again, screen reads "pick up groceries". He pulls up to a grocery store, cut to driving up to the house, with kids in the car. Cut to man putting dishes on table, looking at his BlackBerry, text message from his wife, "Almost home!".
Door opens and she walks in.
Announcer: The new BlackBerry. Fits your hand and your hectic lifestyle.

(this'll probably be a 60 second TV sport)

Little Ceaser's Pizza
Words appearing on screen as announcer says them:
Subway: $5 footlong sandwich. Serves: 1 person
KFC: $5 Fill up Box. Serves: 1 person
Quizno's $5 toasted Sub. Servrs: 1 person.
Pizza Hut: $5 personal pizza. Serves: 1 person.

So to feed a family of 4, you'll have to spend $20.
Camera shows a close up of a pizza, with melted cheese and pepperoni all over it.
A: At Little Ceaser's, you can get a large pizza for just $5 all day, every day. How's that for a value meal?

Monday, November 2, 2009

Is this an energy drink?

A couple days ago, I was taking a walk and I came across this ad.

When I was walking up to it, a tree branch covered up the shoe so all I saw was "energy unleashed", and I thought, "oh. another energy drink? I'll stop by Seven-11 and get one" (i am a huge caffeine addict). But then I saw that it was an ad for a shoe. Bad example!! When you create a tagline, it should be a very short (no more than 7-8 words, but the shorter the better) summary of your product or service. I understand why they chose that for the shoe. The shoe will help you unleash your energy...make you run faster, work harder, get less tired, make your feet hurt less, etc. However, this tagline makes it sound like they are selling an energy drink. I like the whole "unleash your energy" campaign but perhaps they should tweak the tagline a bit. Like Marc Ecko, their tagline is "Built Rhino Tough", which describes the shoe perfectly. It's durable and tough like a rhino. The shoe won't tear, fall apart, or break. Perfect!!
Now, back to their energy compaign. The message they want to send out is that the shoe is made with a special anti fatigue technology that will keep you going for longer and faster, whether you're working, running, hiking, anything. Kind of like an energy drink!! However, the shoe is NOT an energy drink and should not be marketed as such. Here's some better ideas for a tagline:

"Give your feet the energy they need"
"Taking footpower to the max"
"Run to the Sun"

I'm a bit slow today, promise to have better ideas later!