Saturday, February 6, 2010

Ed Hardy

You guys know I LOVE LOVE Ed Hardy.

So I made them a tagline!

"Fashion as unique as you are"

Think about it. Each design is beautiful, unique, and different.

You have the design "Love Kills Slowly", sad. Something you think after a breakup.

Then you have a "Love Eternal" design. Happy. Perfect for when you beleive in love or know you are loved.

The Koi fish and the Tiger logos are awesome to wear on any day, any occasion.

And the Geisha, an ancient Chinese tradition, is also one of his designs. There's so many i can't list them all.

you can take these fashions and make them your own. whatever your personality or lifestyle is, Ed Hardy has a design for you. Each one is unique, just like the perosn wearing it.

Tuesday, December 8, 2009

Duracell charger pack

I noticed alot of ads for the Duracell drop n go charger pack. I like them!!! It's called the MyGrid. The point of the grid is to just drop your phone on it, and the it will charge it-wirelessly! how cool is that??

But, the ads really comminicate the message. Like, have you ever lost your phone or your charger? i'm sure your home has more than one cell phone and they're all in different locations! Must be a hastle getting your kids ready for school in the morning. And cooking breakfast. And damn, where did I put my phone? Honey, please call my cell. i can't find it! The MyGrid ads communicate just that. Bravo!!! When i see the ad i think, "I need me one of those!" YOU'VE DONE YOUR JOB, DURCACELL!!!!

One minor critique. On the billboard that says:

it'd be better get rid of that first dot. have it say "Just drop and go". Nothing wrong with the tag line. But that just looks better. Eye candy!!!

But here are some other cool tag lines:
"Now if we could only help you find your car keys"
"Now, your phone is one less thing to find"
"Everything should be that simple"

Wednesday, November 11, 2009


Yesterday, i was browsing myspace and I saw an ad for the new Lexus car. beautiful ad. Sorry, I couldn't save it because it was a flash.

The tagline was "A luxury that's more than a luxury".

Don't really like that one much. It doesn't say much about the product. It makes it sound WAY to fancy. Like, you can't own this unless you're raking in six digit figures. Their target audience is the upper class, rich people. But there is Bill Gates rich and then there's just upper middle class and upper class rich. The tagline sounds like they're targeting Bill Gates. MORE then luxury? Damn. FAAAA-NCYYYY!
Here's a better one:

"It's more than luxury. It's Lexus."

that tells you that a Lexus is more, and better than just luxury. But it also tells you that you don't need to be Bill Gates to afford one. Because come on..everyone knows a Lexus doesn't cost $200,000. But it is a great luxury car. Cheers!!!

Thursday, November 5, 2009

Campaign Ideas

Here are some campaign ideas I have for companies!!
They're all 30-60 second TV sports.

****Carl's Jr****

Camera shows a man, about 30 years old, in jeans and a tee shirt sitting at a table.
Announcer: Hey
Ben: Huh?
A: I bet you're hungry.
B: Yes. I been working all day.
A: But you want a meal fit for a man. No puny little Big Mac with its' tiny little meat patties and three slices of bread. Who wants to eat bread when you can have meat? You want a burger with two thick meat beef patties, two slices of cheese, and a special sauce.
B: (shouts) YES!
A: you want the new Big Carl sandwich from Carl's Jr.
(sandwich appears in front of Ben, close up on the sandwich, then Ben grabs it)

(Camera shows a high school hallway, kids standing, talking, laughing)
A geeky looking girl, in a knee length skirt, knee socks, and a sweater vest is walking towards an athletic-looking football player, who's wearing his uniform.
Girl: (walks up to him, and then reaches into her bag, pulls out two cans of Coke, and hands one to the football player.)
Camera shows the geeky girl and the football player walking down the hall, holding hands, drinking Coke. Coke theme plays.


Showing 10-12 individial people, all saying what kind of car they want.
Like so:
I want a....
....with less than 30,000 miles
....with heated seats
....under $15,000...
And I found it (repeat 10x)
On (repeat 10x)

***BlackBerry Phone****

Camera shows a man running frantically out of his house, looking at his Blackberry. (Close up of BB screen, message reads, "pick kids up" )He jumps into his car, seconds later, his three kids pile in. He drops each kid off at a different after school activity, then checks his BB again, screen reads "pick up groceries". He pulls up to a grocery store, cut to driving up to the house, with kids in the car. Cut to man putting dishes on table, looking at his BlackBerry, text message from his wife, "Almost home!".
Door opens and she walks in.
Announcer: The new BlackBerry. Fits your hand and your hectic lifestyle.

(this'll probably be a 60 second TV sport)

Little Ceaser's Pizza
Words appearing on screen as announcer says them:
Subway: $5 footlong sandwich. Serves: 1 person
KFC: $5 Fill up Box. Serves: 1 person
Quizno's $5 toasted Sub. Servrs: 1 person.
Pizza Hut: $5 personal pizza. Serves: 1 person.

So to feed a family of 4, you'll have to spend $20.
Camera shows a close up of a pizza, with melted cheese and pepperoni all over it.
A: At Little Ceaser's, you can get a large pizza for just $5 all day, every day. How's that for a value meal?

Monday, November 2, 2009

Is this an energy drink?

A couple days ago, I was taking a walk and I came across this ad.

When I was walking up to it, a tree branch covered up the shoe so all I saw was "energy unleashed", and I thought, "oh. another energy drink? I'll stop by Seven-11 and get one" (i am a huge caffeine addict). But then I saw that it was an ad for a shoe. Bad example!! When you create a tagline, it should be a very short (no more than 7-8 words, but the shorter the better) summary of your product or service. I understand why they chose that for the shoe. The shoe will help you unleash your energy...make you run faster, work harder, get less tired, make your feet hurt less, etc. However, this tagline makes it sound like they are selling an energy drink. I like the whole "unleash your energy" campaign but perhaps they should tweak the tagline a bit. Like Marc Ecko, their tagline is "Built Rhino Tough", which describes the shoe perfectly. It's durable and tough like a rhino. The shoe won't tear, fall apart, or break. Perfect!!
Now, back to their energy compaign. The message they want to send out is that the shoe is made with a special anti fatigue technology that will keep you going for longer and faster, whether you're working, running, hiking, anything. Kind of like an energy drink!! However, the shoe is NOT an energy drink and should not be marketed as such. Here's some better ideas for a tagline:

"Give your feet the energy they need"
"Taking footpower to the max"
"Run to the Sun"

I'm a bit slow today, promise to have better ideas later!

Friday, October 30, 2009

Carl's Jr. : Fast Food or Brothel?

Since I am majoring in advertising, Ii'm thiking of using this blong to critique commercials. TV spots, billboards, print ads, anything. Here's my first one!!

First off, don't get me wrong. I love Carl's Jr. Great food.
However, the commercials are not the best.
Here's an example of a print ad:

Yes, I get it. Sex sells. Wanna sell your stuff? Use sex! But Carl's Jr goes way overboard with that. Here's another one:

What are you trying to sell? Hookers or burgers?
Another MAJOR (critical!! crucial!!!) factor of advertising is the appeal to a target audiance. I am sure Carl Jr's target audiance is men, women, and children. However, with these kinds of ads, it seems their target aduiance is horny men. You're leaving out 2/3 of the people you want to reach.
They have great ads, such the Big Carl TV Sport:

This is very good. I know exactly what you're trying to sell (a burger, not a hooker!) and it appeals to a target audiance that is not strictly of the male gender.

Yes, I know, sex sells, and it's perfectly normal to include sex in one or two ads. But not the majority of your ads. Men enjoy these commercials just to look at the women while paying no attention to what's really being advertised (food!).
I know men love these ads..but...Carl's Jr. is not a brothel or a Playboy. They serve fast food, not fast sex.

It's almost Halloween

Well, it's October 30, 2009. Halloween is in less than 12 hours. Being a huge horror fan since the age of 5, Halloween has always been my favorite holiday. I just love that day, where I don't have to be me. On Halloween, I can be anybody I want. I can be a rock star. I can be rich and famous. I can be a sexy nurse or a firefighter. I can be Freddy Kreuger and terrorize your dreams. I can fight crime with BatMan, terrorize Crystal Lake as Jason Voorhees, anything. There's really no limit. And then there is the decorations. I love seeing houses draped in skulls and spider webs. Something about it just makes me feel alive. You don't see that every day (unless you're in my room). On Halloween, the world is like it came from my head. The night hugs and embraces me, makes me feel safe. Despite what they say in movies, those creatures can't get me in the night. The darkness obscures me from them. And even if they do find me, it's ok. We're all friends here. And on Halloween, it's the darkest night of all.
Then we have the haunted houses. I love them. Monsters, killers, things that go bump in the night, all in one place. Edgar Allen Poe said in The Raven, "it shocked me, thrilled me, filled me with fantastic terrors never felt before". That's how I felt when I went to my first haunted house. Now, I love those terrors. Bring it on.
And last but not least, the candy. Go door to door and get free candy. Who doesn't love that?

Well, horror movie time. Later on my bloggers!!!