Friday, October 30, 2009

Carl's Jr. : Fast Food or Brothel?

Since I am majoring in advertising, Ii'm thiking of using this blong to critique commercials. TV spots, billboards, print ads, anything. Here's my first one!!

First off, don't get me wrong. I love Carl's Jr. Great food.
However, the commercials are not the best.
Here's an example of a print ad:

Yes, I get it. Sex sells. Wanna sell your stuff? Use sex! But Carl's Jr goes way overboard with that. Here's another one:

What are you trying to sell? Hookers or burgers?
Another MAJOR (critical!! crucial!!!) factor of advertising is the appeal to a target audiance. I am sure Carl Jr's target audiance is men, women, and children. However, with these kinds of ads, it seems their target aduiance is horny men. You're leaving out 2/3 of the people you want to reach.
They have great ads, such the Big Carl TV Sport:

This is very good. I know exactly what you're trying to sell (a burger, not a hooker!) and it appeals to a target audiance that is not strictly of the male gender.

Yes, I know, sex sells, and it's perfectly normal to include sex in one or two ads. But not the majority of your ads. Men enjoy these commercials just to look at the women while paying no attention to what's really being advertised (food!).
I know men love these ads..but...Carl's Jr. is not a brothel or a Playboy. They serve fast food, not fast sex.

It's almost Halloween

Well, it's October 30, 2009. Halloween is in less than 12 hours. Being a huge horror fan since the age of 5, Halloween has always been my favorite holiday. I just love that day, where I don't have to be me. On Halloween, I can be anybody I want. I can be a rock star. I can be rich and famous. I can be a sexy nurse or a firefighter. I can be Freddy Kreuger and terrorize your dreams. I can fight crime with BatMan, terrorize Crystal Lake as Jason Voorhees, anything. There's really no limit. And then there is the decorations. I love seeing houses draped in skulls and spider webs. Something about it just makes me feel alive. You don't see that every day (unless you're in my room). On Halloween, the world is like it came from my head. The night hugs and embraces me, makes me feel safe. Despite what they say in movies, those creatures can't get me in the night. The darkness obscures me from them. And even if they do find me, it's ok. We're all friends here. And on Halloween, it's the darkest night of all.
Then we have the haunted houses. I love them. Monsters, killers, things that go bump in the night, all in one place. Edgar Allen Poe said in The Raven, "it shocked me, thrilled me, filled me with fantastic terrors never felt before". That's how I felt when I went to my first haunted house. Now, I love those terrors. Bring it on.
And last but not least, the candy. Go door to door and get free candy. Who doesn't love that?

Well, horror movie time. Later on my bloggers!!!