Since I am majoring in advertising, Ii'm thiking of using this blong to critique commercials. TV spots, billboards, print ads, anything. Here's my first one!!
First off, don't get me wrong. I love Carl's Jr. Great food.
However, the commercials are not the best.
Here's an example of a print ad:
Yes, I get it. Sex sells. Wanna sell your stuff? Use sex! But Carl's Jr goes way overboard with that. Here's another one:
What are you trying to sell? Hookers or burgers?
Another MAJOR (critical!! crucial!!!) factor of advertising is the appeal to a target audiance. I am sure Carl Jr's target audiance is men, women, and children. However, with these kinds of ads, it seems their target aduiance is horny men. You're leaving out 2/3 of the people you want to reach.
They have great ads, such the Big Carl TV Sport:
This is very good. I know exactly what you're trying to sell (a burger, not a hooker!) and it appeals to a target audiance that is not strictly of the male gender.
Yes, I know, sex sells, and it's perfectly normal to include sex in one or two ads. But not the majority of your ads. Men enjoy these commercials just to look at the women while paying no attention to what's really being advertised (food!).
I know men love these ads..but...Carl's Jr. is not a brothel or a Playboy. They serve fast food, not fast sex.